DESIGNING A LEGAL BRAND THAT HELPS BOTH MEN AND WOMEN TO GET THROUGH A DIVORCE EQUALLY.
Charles Mendelow & Associates is a family dispute resolution law firm headed up by Charles Mendelow, one of South Africa’s leading family mediators and divorce and custody law experts.
The Challenge
Redefine the two distinct areas of divorce law under one new brand and reach a full breadth of potential clients in a lighter and more engaging way.
The Outcome
A new brand - as an identity system, visual language, and bespoke set of branded assets to educate both parties about their legal rights.
