CREATING A DESIGN BUZZ FOR A LOCAL WINE LABEL.
Our team was commissioned by Quinta Vale do Armo to package their Zangao (Bumblebee) Label of wine. The Quinta prides itself on creating a good experience - be it fine dining or excellent service, they believe this is without a doubt a guarantee of success for themselves as well as their clients.
The Challenge
Portugal has a glittering array of over 300 native grape varieties planted across some thirty wine regions, spread from head to toe. The result: a rich kaleidoscope of unique flavours, textures and aromas. Our challenge was to produce packaging that would stand out on the shelves amongst this very competitive market, both local and international, whilst leaving the consumer with a memorable smile-to-the-mind experience.
The Outcome
This was the perfect opportunity to create an engaging, yet sophisticated label that met with the high standards and core principles of the Quinta. Our strategy was to place the wines in a selection of fine dining restaurants as well as in top gourmet retailers countrywide. This resulted in a customised and close relationship with the market and facilitated an easier reach across to the international markets.
