HOW SIMPLE FUN SOLUTIONS CAN HELP SOLVE COMPLEX INTERNAL PROBLEMS AND LEAD TO BIG SHIFTS IN NEW TECHNOLOGY UPTAKE ACROSS A GLOBAL ENTERPRISE.
A company that certainly needs no introduction as on any given day, 2.5 billion people use Unilever products to look good, feel good and get more out of life – presenting Unilever with a unique opportunity to build a brighter future both internally and externally.
The Challenge
Develop a fresh approach to help the Unilever IT directors to communicate to and engage with over 150,000 employees in 60 different countries and help to educate all staff about the new employer services technology and resources available across all departments.
The Outcome
A 64% increase in uptake of new services technology, along with a 47% increase in use of resources and training.Employees have applied their learnings from the program, making significant progress for change by experimenting with new service technology, launching internal super hero tech programs, or starting programs that amplify employee voices regarding the use of services technology. By the end of 2016, 164 managers of over 114,000 employees had participated in the super hero employer services technology program.
Our idea was simple.
In oder to make a difficult and boring topic fun and engaging, we took the approach of transforming the key directors of the project into superheroes and developed a Marvel like, action hero based storyline to deliver the narrative.
Due to client confidentiality we cannot show you the three full animations that our team created for UNILEVER.
If however, you are interested in viewing the full set of videos kindly send us an e-mail to info@brandrepublica.com
The AGENTS OF AGILE campaign was so well received that staff got super excited and motivated for each key event, preparing in advance by creating their own superhero characters and dressing according to their special super powers. Huge fun was had by all as we ended off the year with an Oscar style AGENTS OF THE YEAR AWARDS ceremony.
Due to client confidentiality we cannot show you the three full animations that our team created for UNILEVER.
If however, you are interested in viewing the full set of videos kindly send us an e-mail to info@brandrepublica.com
