REVOLUTIONISING A NATURAL CLEANING BRAND FROM THE OH SO BLAH TO SOME SERIOUS OOH LA LA!
The SoPure Lab produces a range of whole-earth aromatherapy essential oil enhanced cleaning, lifestyle and healing products from nature’s laboratory. SoPure’s product range is free of nasties and full of good nature – suitable to everything, anyone, everyone, every lifestyle, everyday. Happy products, for happy people and a happy planet.
The Challenge
Our challenge was to revolutionise SoPure’s dated brand and packaging to create a radically new dynamic and vibrant one that celebrates their vision to heal the world, that’s as powerful and as natural as SoPure cleaning formulas are. The SoPure rebrand meant a total reboot at every touch point of brand communication – from a full brand and marketing strategy, to a new corporate identity, packaging, website, social media, marketing campaigns, product catalogues, exhibition stands, livery and in-store strategy and merchandising.
The Outcome
SoPure’s new vibrant image, brand communication and packaging has received an incredibly positive response, opening up new markets and increasing their audience engagement. When a brand like SoPure is paired with the expertise, skill, passion and creativity of our team a natural chemistry occurs that has made SoPure one of the most sought-after, innovative, whole-earth cleaning product range of its kind – changing the lives of our happy humans into healthy people and making a healthier planet. We’re very proud to have created a clean, kind and forever brand for happy people and a happy planet.
