HOW A GLOBAL CREATIVE TEAM CAME TOGETHER TO SHOWCASE TANZANIA'S COLOURFUL PEOPLE.
Tanzania Printers pride themselves on being the leading print solution in Tanzania. As part of their social responsibility and to give thanks for the support of their clients, they produce an annual calendar that celebrates the Tanzanian people, their magical traditions and vibrant culture.
The Challenge
Every year Tanzania Printers create the theme that they would like to showcase for their bespoke calendars and the challenge is the same every time the project team receives it - to create a dynamic and fresh concept around the proposed theme, marry the creative vision around the concept and execute the narrative both visually and typographically.
The Outcome
Our success with the Tanzania Calendar is the result of the collaboration of an incredibly talented and creative global team comprising of the internationally renown photographer Merwelene van der Merwe (RSA), award winning copywriter Desiree Brown (RSA), a client that is always pushing the boundaries of the expected (TZ) and of course, ourselves (PT). These calendars are treasured gifts that are a testament to the wonderful people and place that is Tanzania.
