BRANDING FOR A YOUNG, DYNAMIC AND AGILE CREATIVE AGENCY THAT FOCUS ON RELATIONSHIP BUILDING.
Stitch Communications is a young, dynamic and agile brand communications agency, that helps South African companies create content for better returns. They tackle tricky topics with endless creativity – turning technical details into clear, compelling messages that the intended audience will understand. They also happen to be great at public relations.
The Challenge
Stitch Communications' core business is to help companies mend relationships with stakeholders through targeted and simple communications strategies. Their services focus on corporate communications with a speciality in social responsibility, reputation building and management and stakeholder relations through community events. Our was job was to create an identity for this startup that in its simplicity had a youthful and vibrant attitude whist alluding to an afrocentric audience.
The Outcome
In considering that relationships are not woven from one thread, one colour or one cloth, our team took their creative queue from vibrant African fabrics and focused on the idea that every individual is like a thread in a beautiful tapestry with a vital contribution to make in the creation and development of meaningful relationships. Client was delighted with our conceptual approach that resulted in a brand that not only met their values, but also created a strategic foundation for communication going forward.
