REBRANDING AN EMPOWERING, DYNAMIC AND AGILE B2B ADD-VISIONERY GROUP.
The Fio Group provides wealth, financial and reputation management services for individuals, executives and entrepreneurial businesses. They offer a comprehensive service-in-a-box that facilitates and guides every aspect necessary to grow economically successful people and companies by focusing on how to be more effective and productive.
The Challenge
When the Fio Group contacted us to update their brand they described themselves as a consultancy focused on business growth, energised by the fact that they get a kick out giving the right advice and providing proven tools and systems to make decisions for business easier and wealth management less intimidating. Our challenge was to revolutionise their existing dated brand and create a radically new dynamic and vibrant brand that was much more representative of their add-visionery and go-getting essence.
The Outcome
Successfully shaping a dynamic future brand requires careful consideration of the brand’s history – where its been, how its evolved and where does it need to go. A full rebrand meant a total re-think – from a full brand and marketing strategy, to corporate identity, website, social media and every touch point of brand communication. Fio’s new vibrant and forward thinking brand that our team created, has not only met Fio’s values, showcased their entrepreneurial alchemy, but has also streamlined a strategic foundation for Fio’s communication going forward – recognising the Fio Group as leaders in their industry sector. Job done.