CREATIVE COLAB TO BRAND AND PACKAGE A 100% ORGANIC ZERO WASTE PRODUCT
ETHIXX is a brand of reusable sanitary pads that pride themselves on being zero waste and 100% organic, while delivering on amazing comfort without compromising performance.
The Challenge
Current period wear mostly comes at a price for the environment, women’s health and her wallet. Most disposable pads on the market are comprised of large quantities of plastic and hormone disrupting chemicals harming our precious planet. This is where ETHIXX differentiates both in their ethical product and their positioning. Our challenge was to create a brand that celebrates the eco-warrior goddesses in all of us and motivates us to join the zero waste revolution by opting for a planet friendly alternative.
The Outcome
In collaboration with a UK based design agency our team got their eco-warrior heads on to create ideas and concepts for a seriously stand out brand in its category. The project involved brand workshops, name generation, packing ideas, photographic style, web look and feel and some brand communication concepts. Client was elated with ETHIXX as their brand name, our innovative packaging ideas, the logo we produced and the conceptual creative communication our team delivered. Job done. Period.
