DESIGNING A MULTI-LAYERED, MARKETING STRATEGY FOR A GLOBAL EXPAT NETWORK.
AngloInfo is an online expat network that provides comprehensive, up-to-date guides, plus directories of English-speaking local businesses and services, across 30 countries, on everything you may need for expat life.
The Challenge
Creating a new marketing strategy for Angloinfo for both on and off line brand promotion activities.
The Outcome
Strategies for editorial content, digital products, advertising integration, online membership offers, and social sharing, as well as an Angloinfo roadshow for expos andB2B conferences.
